I don’t think anybody would question the significance of our personal values in the way that we connect with and relate to other people. We constantly apply our super sophisticated perceptive capabilities to measure and compare other people’s values to our own. The more values we share with another person the more we resonate with them and the more likely it is that we will choose them as friends, partners and so on.
Well it’s really no different with your corporate values. They are of HUGE value to your business and if you haven’t defined them they will be invented for you based on whatever passing impression you make on whomever you come into contact with. Here are a few of the reasons values are so important:
1. They bring clarity to your offering because they are the uniting factor in everything that you do. That creates coherence and scalability in your brand.
2. They are a critical component of your central value proposition to your customers. That gives you a laser focus on what it is you are really selling.
3. They engage your employees in something more compelling than the day-to-day execution of your business and improve individual productivity.
4. They give you a benchmark against which to assess decisions within your organization.
5. They make it possible for you to share clear values with your customers and illicit much greater engagement and loyalty.
That’s just for starters. You might feel that your values are apparent or implicit in your brand but if you can’t say what they are, quickly and concisely, how can you expect your customers to recognize them?
No comments:
Post a Comment